Digital Marketing, Explained Plainly
Practical guides on Google Ads, local SEO, review management, and lead generation, written by the people who run these campaigns every day.
Marketing Tips 30 to 90 Day Measured Geofencing Ads Test for Small Businesses
Run a 30 to 90 day geofencing ads test that ties visits to unique codes, uses holdouts to prove incrementality, and enforces FTC aligned consent.
Marketing Tips 4 Questions to Vet WordPress Maintenance Plans for Local Businesses
Checklist and vetting steps to choose a WordPress maintenance plan for local businesses: staging, restore tests, uptime SLAs, and risk-based…
Marketing Tips 30 Day Reputation Plan for Small Businesses, Owner Led and SBA Backed
Use this owner led 30 day plan to protect your small business reputation with SBA and platform backed tactics and…
Marketing Tips Local Service Owners: Lower Lead Costs with LSAs, Prepare for PMax
An operations-first checklist for local service owners: lower cost per lead with Local Services Ads by improving reviews, response speed,…
Marketing Tips 3 Local SEO Strategies for Small Businesses: A Practical 30/90-Day Plan
Claim and verify your Google Business Profile, publish a revenue-focused location page, and grow compliant reviews with a step by…
Marketing Tips Agencies: Qualify Phone Leads in 15 Seconds and Close More Jobs
An agency playbook to protect phone leads as AI reshapes local search. Set Google forwarding, import call conversions, and qualify…
Marketing Tips 5 Step AI Pilot to Lower Cost per Lead for Small Businesses
Run a low risk 5 step AI marketing pilot for small businesses. Keep a brand brief and human review in…
Marketing Tips Stop Sending Broken Links: 3 Ways to Get a Google Review Link for SMBs
Three ways to create a Google review link, make QR codes, follow Google and FTC rules, and automate review requests…
Marketing Tips Service Owners: Two Landing Page Design Templates That Convert
A practical swipe file and owner-focused playbook for service businesses: two deployable landing page templates, a launch checklist, mobile and…
Marketing Tips 4 DNI Metrics That Prove Ads Drove Calls for Local Marketers
Dynamic number insertion traces ad clicks to phone leads. Audit ready playbook with four CFO metrics, key implementation checks, and…